ABOUT

 

SS17: EURO TRASH
UNAPOLOGETIC BEAUTY, THE DESIRES OF THE COMMON MAN, THE HAVES OF THE HAVE NOTS, TO FLAUNT WHAT YOU HAVE – EVEN IF YOU HAVE NOT, THE ROMANTICISED CONCEPT OF EUROPE, AND THE APPLICATION OF THESE ATTITUDES GLOBALLY, REFINED. THE TRASH LINGERS AND CONTINUALLY INFILTRATES EVEN THOSE WHO TURN THEIR NOSES UP.
GRINDLONDON HAVE FOCUSED ON DEVELOPING AN HONEST APPROACH TO ‘ROAD-READY’ MENSWEAR, AIMING TO MIX ORIGINAL CONCEPTS WITH THE BRAND’S OWN ROOTS AND CULTURE. DRAWING INSPIRATION FROM MANY ASPECTS OF LONDON’S VARIOUS SUBCULTURES, PAST AND PRESENT, GRINDLONDON AIM TO EMBODY ALL THE GOOD AND BAD LONDON HAS CONTRIBUTED TO WORLD ATTITUDES, MAGNIFYING THESE QUALITIES VIA OUR ‘CLEAN & DIRECT’ AESTHETIC. GRINDLONDON WILL CONTINUE TO PRODUCE WELL-DESIGNED UNIQUE APPAREL THAT MAINTAIN THE BRAND’S OWN: STYLE; ATTITUDES; INTERESTS; AND LIFESTYLE, USING MATERIALS OF THE HIGHEST GRADE, HAND SOURCED FROM AROUND THE WORLD.
LOCAL/ GLOBAL SOURCING.