ABOUT

 

AW16PT2 [LOVE.LEAVE.LIFE]
Cycles repeat, statistics momentarily trend, hypocrisy reigns in the palms of philistines. Love to blame and shame those we hate, disgusted by the reverse. Life.
GRINDLONDON: An honest approach to ‘road-ready’ menswear, aiming to mix original concepts with the brand’s own roots and culture. Drawing inspiration from many aspects of London’s various subcultures, past and present, GRINDLONDON embodies all the good and bad London has contributed to world attitudes, aiming to magnify these qualities via our ‘clean + direct’ aesthetic. We aim to produce well-designed unique apparel that maintains the brands own: style, attitudes, interests, and lifestyle, always using materials of the highest quality, sourced locally, globally.